SIMAR performs Market researches for the control of distribution systems:
Data is collected by an experienced team of about 20 pollsters and is backed by a digital photography of the displays at the point of sale.
The principle of the data collection is "how the store appears to the consumer's eyes".
The information includes:
Products Availability
Allocation of shelf displays
Quality and visibility Communication and POS material
Stock checking: Out of Stock, validity dates, Rotations (FiFo)
Sales people remuneration system
New products launch Monitoring
Interview at Point of Sale
Courses and training
Category management
Planograms design (Apollo)
A dedicated Web Application
SIMAR performs digital photos at the Point of Sale via a dedicated application. Photographic analysis provides accurate data and insights for manufacturers and retailers.
The result:
Improving Sales Force efficiency
Accuracy
Time Saving
Fast Reporting