SIMAR is a research and consultancy company specialized in agricultural and agro-food sectors.
We support public and private participants in the development of agricultural and food chains.
Since 1988, SIMAR has conducted numerous missions in Israel and in many other countries.

The different activities and references:

Development of new products

• Marketing Criterions for the definition of new tropical fruits Varieties (Papaya and Litchis on the European markets).
• Consumer Acceptance of a New Brand of Selected Sweeter Grapefruits (Marketing survey in Europe).
• Various studies for the Chief Scientist of the Israeli Ministry of Agriculture (Pithaya)

Market Analysis by sector

•  Avocados: World market situation and previsions (Desk Study and visits all over Europe)
•  Various projects concerning Fruits and Vegetables branding on the Israeli market (Tomatoes, Peaches…).
•  Marketing analysis of Dates exports to Europe.
•  Various projects for the Israeli Ministry of Agriculture (Market News Service, Quality Standards...).
•  Price and Quality studies: Mainly for chain stores (Shufersal and Blue Square).
• Various projects for the Office of Agricultural Affairs, (U.S. Embassy,Tel-Aviv)

Development of export strategies

• Potential Market of Israeli Sunflower Seeds in Europe. (Israel Field Crop Association)
• Survey on the creation of a Fresh Produce Export Company in Peru, (Merhav–Group of Companies)
• The potential agricultural exports from the Palestinian authority to The European Union.
• Potential Fresh Produce Exports from Romania, “USAID” and “Mashav” (Center of International Cooperation of the Israel Ministry of Foreign Affairs)
• Fresh Produce Exports Development from Serbia, “USAID”.
• Marketing analysis for Cyprus Export strategy.
• Feasibility study for Israeli Sweet Peppers exports to Japan.

Wholesale Markets and Logistics Centers of perishable products: feasibility and implementation

• Representative of the Israeli government for the steering committee of the new Tel-Aviv Wholesale Market project feasibility studies (1999-2002).
• Organizing and moderating various study tours of different Wholesale markets in Western Europe: "Mercasa" Barcelona, "Saint Charles International" dispatching center Perpignan, Lisbon Wholesale Market, "Rungis international Market" Paris, etc.
• Desk study and analysis on different recent wholesale Markets in the world: Philadelphia, Bologna, Sidney, Melbourne, London, Lyon, Hamburg (Totseret Haaretz, Dr. Raanan Cohen, 2012)
• Marketing Consultant, Israeli Ministry of Finance, New Tel Aviv Wholesale Market (2013-2015).
• Associated to Jean Michel Gressard  in various missions for wholesale facilities:
  • Feasibility study for the Moscow Oblast Wholesale Market and logistic center (2013-2015)
  • Participation in feasibility study for the new Milan Wholesale market (2014-2015)
  •  Pre-feasibility study for logistic Platform in Novosibirsk (2015)
  • Identification of logistic projects in Kirghizstan and Kazakhstan (2015)

Training and technical assistance to Wholesalers, packers, shippers and importers in the F&V industry.

• Meetings and current business with numerous major wholesale companies, all over the world.
• Advisor of "Compagnie Fruitiere" (Subsidiary of Dole Group) for supply and logistic from and to Israel (Apples, Citrus).